The FOMOsphere

The FOMOsphere is the space of all possible experiences that you can imagine having.

Real or imagined, the FOMOsphere includes those experiences presented on digital platforms. But also the much larger set of experiences and possibilities hinted at by these images and videos you have seen.

It is not just that Instagram post about the The National playing The Marquee. But other bands you like who might be playing somewhere out there.

Increasingly our online experience is one of navigating the FOMOsphere.

Interacting with and being aware of an endless stream of activities that an individual is not involved in, but could be.

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Navigating the FOMOsphere

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Trust, Safety and Organic’s Blurring Lines