Trust, Safety & Integrity Sequence

This Sequence is a series of short thoughts inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online, with particular emphasis on the larger digital platforms.

There is no particular order in which the Sequence must be read. Below is the logical order from own perspective.

• Why Ad Integrity is important

• Invest early in Ad Integrity

• Trust, Safety and Organic’s Blurring Lines

Additional posts will be added over time.